Jakarta, 16 January 2017 – TAUZIA Hotel Management, a prominent Indonesian hotel operator with forty-eight hotels ranging from budget to upscale segments throughout the country is giving away free night stays (including breakfast) & special merchandise to guests who are spending the nights or dining in the network.
“In hospitality industry, we rely on positive customer advocacy through guest feedback and when it is combined with social media strategy – it can transform into a very powerful marketing tool,” said YosuaTanuwiria, Corporate Communications & Social Media Manager – TAUZIA Hotel Management.
Starting last week TAUZIA has launched a brand new digital campaign to induce guests to share their stay experience on social media using hash tags #IMATHARRIS / #IMATYELLO / #IMATPOP. It can be in photograph or video format. To date, there have been more than 200 submissions from the guests.
“Our network welcomes thousands of guests daily & in attempt to achieve implement O2O (on-ground to online) marketing strategy, we want to encourage them to share their special moments during their stay.”
This campaign is not only for current & prospective guests. Having been around for fifteen years, TAUZIA also encourages past guests to look into their vault & share their ‘throwback’ moments with their loved ones.
Submission deadline is by 20 January & the best submission will be announced by 24 January.
Discover more about TAUZIA Hotels only atwww.tauzia.com& @tauziahotels via social media
Established in 2001, TAUZIA Hotel Management is a network of 113 hotels in operation & development under the brands of WorldHotels – a master franchise in luxury segment, Preference Hotels – a label for a collection of charm hotels, HARRIS Hotels – midscale hotels featuring healthy lifestyle concept, YELLO Hotels – the netizen’s new economic hotels & POP! Hotels – eco-friendly hotel for smart travelers in budget segment. Along with hotel management services, TAUZIA provides Estate Management & consulting services with a vision to build a blend of culture in management style and product management as well as services while promoting cultural diversity in the hospitality business. Find out more at @tauziahotels and www.tauzia.com